The new non-perfume from the house of Juliette Has a Gun was launched in September 2010. Juliette Has a Gun Not a Perfume in not really a perfume but fragrant AMBROX in a flacon. C16 H28 O is formula of Ambroxan, the only key ingredient in this non-perfume.
This minimalist, fresh, and clean fragrance is hypoallergenic and ideal for those who don’t normally wear perfume. It is composed of a single note, called cetalox, which is usually used in perfumery as a base note. Here it plays the lead role for a fragrance that will easily satisfy the most difficult tastes, and particularly those preferring discretion over complexity.
What else you need to know:
“This time, I have created a perfume out of this one ingredient. A perfume that won’t be one, in the conventional sense of the word.”—Romano Ricci, Brand Founder and Perfumer