The new non-perfume is arriving from the house of Juliette Has a Gun in September 2010.
Juliette Has a Gun Not a Perfume is not a perfume but a fragrant AMBROX in a flacon. C16 H28 O is the formula of Ambroxan, the only key ingredient in this non-perfume. Ambrox was born in the 1950s in Firmenich as a substitute for grey amber which was very expensive for common use in compositions.
Ambrox is typically used as one of the base notes of compositions, while it has a leading role in this non-perfume. Juliette Has A Gun Not a Perfume is a provocative declaration that does not follow the rules of modern perfumery. Not a Perfume is based on contradictions since its composition is created of molecules and is the only fragrance without allergens.